Brand Story
2013: The First Start
ODIER began with an ambitious smart-bike idea. We added technology first and only later understood the harder question: what did riders truly need?
The early product failed, but it taught us to listen more carefully.
The Phone Mount Turnaround
A simple internal phone holder became the product riders actually asked for. The PB03 phone mount solved a practical problem: where should your phone stay while riding?
Users gave it the nickname “Eagle Claw”. That was the moment we learned that good products earn their own language.
Still Here, Still Riding
After more than a decade, ODIER keeps making practical cycling gear: mounts, lights, pumps, bottle cages, and saddles. Small things, made to make riding simpler.
2026: Two Brands, One Direction
ODIER focuses on reliable general cycling gear. 38.5°C focuses on smart cycling training systems, from core temperature to heart rate, power, training rooms, and coaching services.
Together, they continue the same mission: helping riders become better versions of themselves.